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1. Choose a title that identifies your topic and your sales potential in 30 characters or less so it can fit into databases across the industry. The title of a book is your main sales tool. Everyone who hears your title should learn precisely what your book is about. With 4 million titles on amazon.com, make your title count.
2. Indicate how your topic relates to your target audience. Who or who are the main actors or concepts in the book and what resonance do they have for your market?
3. Answer: And for $ 27.95? In 3 bulleted sentences, list the net worth of your book to the reader-buyer.
4. Identify a gap in the literature on your topic and what makes you the best author to write this book. In 2 paragraphs, indicate what each chapter covers and show how the structure of the book is designed to develop your central argument.
5. Who exactly needs to buy your book and why? How many people are there (eg “350,000 members of the national organization for blind climbers, group name and URL”)? What does the consumer hope to get from the book? How does your book deliver this?
6. Indicate specifically what makes your book better, more salable, and more original than each of the 4 competing print titles (listed with full bibliographic information).
7. Include an annotated table of contents that lists all items to be included (illustrations, glossary, index). Use chapter titles that clearly identify the content of the chapters. In no more than 20 words for each, reveal how Chapter 1 leads to your general topic and how each subsequent chapter builds on previous ones and links to subsequent ones.
8. What do you bring to the book’s marketing table? Describe your author’s platform to convey specifically how your authorship adds value to the publisher’s book marketing efforts. Cite the URLs of any website focused on you, your topic, your target market, and quantify monthly visitors.
9. Form a gripping 20-30 page essay that will close the sale of your book to an agent or publisher. Artfully compile from your entire manuscript or handout a so-called sample chapter that shows your writing style and presents the variety of what your book has to offer. It is not so much what you write but how you write it that makes the reader turn the pages.
10. Learn the publishing industry standard book proposal format and submit a professional-looking document, or pay an expert to do it. If you, the author, are unwilling to invest your time and resources to create a bulletproof book proposal, why would an agent or publisher invest in your book?