All successful marketers know that the sale comes from the words or the copy. Although the traditional definition of a copy is art of selling in print In fact, I take a broader approach. The copy is used in ALL of your promotional sales and marketing material. That means anywhere there is word about your business there is copy. So it is EVERYWHERE. Some people will spend a lot of money on website design or graphics, but are reluctant to learn the one skill that is a real silver bullet when it comes to growing revenue fast: fine-tuning your copy. Don’t make that mistake. Your business is too important.

Here are 5 specific hot spots any entrepreneur can tweak to start raking in the green.

Website copy of home page

Your home page or index page is the most important page on your site for two reasons. First of all, it is your welcome mat. Explain what the visitor will find on your site. Hopefully there is enough information to entice you to stay and check out other pages on your site. Second, the home page carries the most weight with search engines. Good copy can attract search engines while strategically spreading keywords and keyword phrases that get your message across.

Things to modify:

  • Headline
  • Opt in form of ezine, etc.
  • Privacy policy in opt in
  • add audio

sales letters A good sales letter is at the heart of the most successful marketing campaigns. I call sales letters
mother of all marketing because they have all the elements you need for an effective promotion. You can break it down to use it in descriptions about your product on the back cover, in ads, in mailings… the possibilities are endless. But you have to walk a fine line between hype and capturing the attention of a potential customer. There is a definite art to writing a successful sales letter, but it isn’t.
rocket surgery, as I like to say. (I am famous for mixing my metaphors without knowing it). There is a specific pattern that you will notice if you study other sales letters, which I recommend you do. Things to modify:

  • Headlines
  • Subtitle
  • Opening
  • Price
  • bonuses
  • call to action
  • P.S.

Items When people see your name enough times, they come to recognize you (can you say, free publicity?). Best of all, he is known as an expert in his field. Post articles to your website and watch your search engine rankings improve. Just be sure to include your name and contact information on any material you submit. In general, people are pretty cooperative if you just ask them. (Psst! I found a cool resource that writes basic articles for you for about $12! www.justarticles.com I don’t personally use them for my ezine, but they can give you a head start on your library.)

Things to modify:

  • article titles
  • Length
  • Update camisoles (about the author)

e-books electronic books (gold
electronic books) are fully downloadable files usually created in a format that is difficult to copy like PDF. And they are fast becoming the new standard for print. Microsoft projects that within five years, more than 50% of all new books will be in e-book format. They are a great way to generate passive income. Spend some time thinking about your idea. Check online bookstores like Amazon.com to see what’s already on the market. If you want help, James Roche, the info product guy, http://www.infoproductguy.com, is great at yanking the product out of you. Things to modify:

  • Titles
  • Subtitle
  • Copy of the back cover
  • About the Author

electronic publications One of the best ways to keep in touch with your customers is through an ezine, or “ezine,” like this one. These are newsletters that are sent via email on a regular basis with valuable information that people want to read. You can also announce new products, contests and special offers. As long as you provide something of value, people will allow you to trade with them. But beware. By the time your ezine becomes anything more than a long ad, you’ll lose subscribers by the bucketful. Need help getting started? My friend, Alexandria Brown, the Ezine Queen, can guide you through the process.

Things to modify:

  • Put content on top
  • Don’t get overwhelmed with ads
  • Add stories and comments
  • Provide helpful tips

Remember,
never stop improving your copy. Small adjustments go a long way when it comes to increasing profits.

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