In general, small and medium-sized companies have little budget for advertising. This is why many entrepreneurs are trying to explore social media and use it as a marketing tool. The most popular social media sites are intuitive and easy to navigate, making it easy to use them to like, share content and images, add friends, and gain followers. However, to reach the heights of well-developed business profiles, your social media presence needs to be managed properly and in great depth. By trying to do this, some of them are making mistakes that could ruin any social profile and make it useless for business and marketing purposes. In this article, you can see some of the most common mistakes small and medium business owners should avoid.

1. Jump into the unknown. The first and most common mistake is exploring social media without preparation, planning, or at least some basic research. Most business owners have experience in their fields of work. On the other hand, a social network that they would like to use as a marketing tool should not be treated simply as a place for likes, shares and chats. Twitter, G + and Facebook could be part of your business strategy to attract more customers. Get started by posting awesome content, cool images showcasing your work, fill out your bio, enter your correct address, etc. It should also include links to projects that you have already completed.

2. Where is my pass? Once published, some business owners simply abandon their social profiles. They just don’t open and update them regularly with at least some content, new images, or videos. Your newly generated followers or customers will soon turn against you if you don’t respond to their questions or social interactions. You should verify your account at least 2-3 times a week and, if possible, every day. This will cost you only 10-15 minutes.

3. Spam! The online environment is fully loaded with countless spam techniques that can easily attract any inexperienced Internet user, who wants to increase their online presence. Those spamming techniques easily attract business owners by promising fast and fantastic results. When used, the spam approach could yield astonishing results in a week. However, soon after, search engine spiders will detect and penalize the source of spam for quite some time. Just stick with the most conservative and legitimate ways to popularize your social presence. For example, submit your Twitter account to trusted directories.

4. Too many profiles. Caring for multiple profiles requires time and resources. It is really tempting to be “everywhere on the web”, but it is difficult to achieve that goal. Once started, your social profiles should be maintained and updated regularly. Review your resources very carefully and consider the time you can spend on them. Just choose the most popular networks: Twitter, Facebook, G + and develop those marketing tools very well. Also, you can create a YouTube video channel and upload short videos of your work. The camera quality of any smartphone should be good enough to make a viral video.

5. Lack of publicity. Once they are properly developed and regularly updated, your social profiles should start to generate interest. However, this is enough just to get started. Some business owners will avoid paying for online advertising, although it is actually a good investment. A well targeted AdWords campaign will return every dollar invested in it.

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