When the time comes to develop a website for your business, you should consider the following 6 tips. We hope they will help you develop a useful and profitable marketing tool for your business.

1. Do keyword research

When you start a website development project for your business, one of the first things you should do is conduct keyword research. Choosing the right keywords and using them effectively will help drive traffic to your website. Use keyword research tools like Wordtracker to discover the most popular keywords for your industry and services.

2. Analyze the content of your site

You really need to analyze the content that you will have on your site. Content development for your business website will include simple text that you write for each page, as well as documents such as PDF files. But you’ll also need to look at the number and type of images you’ll need to illustrate services and products, whether you have customer testimonials, . And think about content to keep your site fresh and up-to-date, like news, upcoming events, or monthly tips that visitors will find useful.

3. Develop the architecture of your site

This is really important for website development. Your business website needs to solve a problem for a visitor. They want information and they want it fast. You need to make sure that access to information on your site is simple and efficient. In terms of navigation, make sure the main areas of your site are listed using a navigation system people are familiar with. Developing a new website architecture that breaks the rules is a waste of time and will only serve to frustrate your visitors.

4. Get professional web designs

It pays to have professional web designers develop a website for your business. Your site visitors will make an instant judgment as to whether you are a credible company and professional design helps a lot. There are good quality affordable web designers out there. Try elance or rentacoder to find good quality website development professionals at affordable business prices.

5. Perform usability tests

During the website development process, your business must perform usability testing. Test layouts, test functionality, and . It doesn’t have to be expensive either. At the design stage, choose 3 people from outside your company to test your design. Ask them to tell you; what they think your site does, what the main areas of the site are, and who they think will be interested in your site. If they have trouble answering any of those questions, website development should be suspended so that you can resolve any issues. However, don’t throw the baby out with the bathwater. She may only need to make minor changes.

When the site is ready to test, pick 3-4 other people outside of your company and ask them again; what they think your site does, what are the main areas of the site. But also ask them to look for specific information on your site. Ask them to think out loud so you can understand their thought process. Watch where they place their mouse when they navigate and see how they interact with the navigation system.

General usability is about reducing the number of questions people have to ask themselves when they browse your website. ask how; Is that a button? Where is the navigation? How is a quick search different from a normal search? Make the information intuitive and the development of your company’s website [http://www.larismarketing.co.uk/pages/articles/Default.aspx?art=51] It will be successful.

6. Get Google Analytics code on every page

This is very important for the continued development of your company’s website. Google Analytics is a free service that allows you to track the performance of your website. Just set up a Google Analytics account and add the code they give you on every page of the site. It’s a really simple process, but if you’re not sure how to do it, ask your web developers to do it for you. Google Analytics provides a large amount of information including; the number of visitors to your site, the keywords people used to find your site, top landing pages, top exit pages, and an overall rate that can be a telltale factor in the overall importance of your site. After about a month, you’ll have a lot of information that you can use to improve your website’s search engine performance and ease of use for visitors.

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