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Images aren’t always talked about as powerful SEO devices, but any true search engine optimization professional will tell you that images are more important than ever today.
If you own a website or create internet content of any kind, you will fully know and understand the importance of images. Images are not just illustrations, they can help you grab the attention of a viewer or user, and are great devices for building brand recognition and brand loyalty.
But in terms of SEO, images can be powerful too.
Let’s look at images in more technical detail from the perspective of those little search engine spiders.
To a spider, its images look like a large, empty, uninteresting black hole. That is all.
Spiders can’t see the clever way you place our products, or the happy, smiling faces of your customers or staff. They can’t see the great quality of the image, and they certainly can’t tell if an image has been well chosen or not.
Spiders can only see your images if you tell them to. And it does this by adding the correct tags, descriptors, and tags. As soon as you do this with every image you post, three things happen:
1. Your images become visible to spiders and include them as part of your content.
2. Your images are included in Google’s image database, and all of these images are listed with links that go directly to the website they came from – backlink heaven!
3. You are adding additional keywords, key phrases, and your brand name to each page of content without breaking any SEO rules or overloading.
By tagging and tagging each of your images, you are adding the number of keywords, phrases, and backlinks you add to each website page, social media post, and article or news story.
So, for example, if you’re an online retailer and you sell 250 different products, you can add important titles, keywords, and phrases 250 times, without any of the search engines getting mad at you. Images automatically become backlinks when they appear in Google image search results because they always lead back to the source, which is your website.
On social media, they are also instantly tagged and identified as yours. If users share their images, they can see that the image was yours. On Pinterest, when you post images, you can also add a link.
And the same is true for video footage. And for the music! Just do a few Google searches now for all of these different outlets and you’ll see exactly what to add to yours to make sure they’re listed and searchable. The more times your content is available and searchable on Google, the more likely it is to be found and seen. And all of that creates natural traffic that moves you up the rankings.
It all sounds so simple, doesn’t it? It almost seems too good to be true. But it’s true, and it works. Take a look at any website and check their images. Are they all tagged? You will be surprised how many sites there are with images that are not tagged.
Don’t miss out on this free and easy way to increase the level of SEO friendly and highly searchable text on your website and social media pages. Instead, go ahead, use great images, and then make sure users and spiders can find them. It will also drive traffic to your site, especially if the images are for products or services that you are selling. Don’t underestimate the power of a photograph: to illustrate your business and improve your ranking.