In this digital age, the importance of data to a business / website should never be underestimated. In fact, without proper website traffic tracking, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website runs in the form of a personal blog, news portal, business or corporate page, e-commerce store, Google Analytics is considered an essential tool for all websites. The more you use this powerful Google tool, the more advantage you will have.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most out of your analytics information and use it to improve your website content, user experience, and optimization for better online sales.
Out of so many features in Google Analytics, I think the ability to identify the source / medium of your website is one of the best tools for websites. Based on the data shown, you can find out whether or not your marketing efforts have paid off. This can provide a solid reference for your next decision making to improve your website performance.
Google Data study
Believe me, for beginners, you might be overwhelmed by all the amount of data that is displayed in Google Analytics. To be frank, sometimes you just need a simple report with a chart, graph, or pie to summarize your website’s performance.
Here’s a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytical data into informative, easy-to-understand reports through data visualization.
Analytics has always been a challenge for digital marketing; however, Google Data Studio allows you to create customizable data visualization and reports. Plus, you can even share with your clients – a huge plus, especially if you’re working in a large group.
Quick Tip: You can check out the Google Data Studio Gallery to duplicate your samples and modify them based on your website usage. After that, you can change and edit the metric according to your needs. Pretty amazing, right?
Google Search Console
This free web service, formerly known as Google Webmaster Tools, now renamed Google Search Console, is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
This free tool is a must have for search engine optimization (SEO). The power of tracking your site’s search performance is the most valuable information for understanding what audiences want for your site.
Once the website is crawled by Google, you will be able to see the organic search results along with the performance statistics of the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you dig deep enough, you will find plenty of opportunities, such as identifying relevant search queries that have low organic traffic volume, and targeting these keywords in Google AdWords. This will increase your overall traffic, tailored to the purpose of your website.
Google My business
Are you operating a brick and mortar business? If so, this free tool from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence on Google, such as Google Search and Google Maps.
As Malaysia’s smartphone penetration approaches 100% in 2018, most Malaysians use smartphones to browse, search for instant answers, or browse social media platforms. Your company and brand must be online with the correct information.
Make sure all the information listed is correct, up-to-date, and reflects your business. Remember, that information will appear when people search for your physical office or store through Waze or Google Map. We often see that some companies have not updated their address, phone number and business hours to the latest version. Do you want to gain traffic to your website?
You should try the new Google My Business features called “Posts”. Posted content will display your image and a short description with a call-to-action link to your desired URL. For example, the blog post “Should I hide or even delete the customer’s query on my Facebook?” will appear at the bottom of our business information.
Google Keyword planner
Building a website without keyword research is exhausting and a waste of time in the long run. To reach the right customers with the right keywords, you must use Google’s Keyword Planner to discover relevant keywords. Embedding those keywords on your website will ensure that your content remains relevant.
* To access the Keyword Planner, you must log into your Google AdWords account at http://adwords.google.com/KeywordPlanner. Creating the account is free and fast.
Yes, it is completely free, you can find new keyword ideas that are relevant to your product, service and target customers. The keyword planner will show you the search volume data in historical statistics, which is one of the most important key factors for your website.
Also, keyword idea data is a useful tool for your website SEO. Analyze the information and make it your next content marketing strategy. Based on your search term data, you should have a lot of ideas about what to insert into your text to make it more relevant to your audience.
Google Tag manager
Many websites do not implement the tracking feature or have unreliable data collection due to messy code injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
The best example of using this tool is using Facebook ads. While more and more businesses are investing in Facebook ads, most of them do not install Facebook Pixel on their website for conversion tracking, optimization, and remarketing purposes.
Facebook Ads is already integrated with Google Tag Manager for a simple and hassle-free installation. All you need to do is click and follow the given instructions without any need for complicated coding.
Test my Think With Google site
To rank well in Google Search for mobile devices, your website must have a fast loading speed and a website optimized for mobile devices. Use the Think with Google Test My Site tool to check your website’s mobile performance score. After a few minutes, you will receive recommendations on how to improve website performance on all devices.
Nobody wants to wait for slow websites to appear or browse websites that are not mobile friendly. The suggested time is 3 seconds from Google, which means that if your site doesn’t fully load in 3 seconds, most people will probably go elsewhere.
Just enter your email address and you will get the detailed analysis about your website. The content of the report is simple, but it provides valuable information on how Google rates your website speed.
The report will become a crucial reference for your webmaster or web developer to further optimize the website. If you need an even more detailed report on how Google renders and indexes your website, you should use the PageSpeed Insight tool.
Google PageSpeed Insight
If you have web developers or web designers who really want to understand the factors to increase your website speed, give the PageSpeed Insights Tool a try and check your score on your website speed and optimization.
The latest version now displays your first content point (FCP) data, the measure of when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when the HTML document has been loaded and parsed.
PageSpeed Insights is useful for providing information on how Google indexes your website differently for desktop and mobile versions.
Here are some PageSpeed tips for optimizing website speed:
Avoid landing page redirects
Take advantage of browser caching
Prioritize viewable content
Reduce server response time
Want to see the latest trends and data from Google? You can search for anything through Google Trends and even limit yourself to a specific country or category. This tool is useful for identifying the latest trends or viral news at your location.
Ideally, once you’ve identified a trend, you can create new blog posts, new promotions, or ideas that reflect that trend.
Don’t forget that you can also view interest traffic for search terms using Google Trends.
With this, you can identify the best time to launch a specific campaign. This is useful for seasonal campaigns or annual promotions because you can discover the best time for your ad hoc digital marketing campaigns.
If you want to be aware of a particular topic and all the related information that comes up in the news, you can automatically receive them all with Google Alert and receive notifications whenever your keywords or phrases have new updates.
Google Alert is good for simple keyword monitoring, with updates on every mention of those keywords sent to your email inbox for near real-time notification. Of course, you can choose how often you will receive them: once a day, once a week, or even receive them when they happen.
A helpful tip when creating the Google alert is to avoid using generic keywords, but create alerts that are more unique to your website. The more precise your keywords are, the more relevant your alerts will be. For that, you should use search filters whenever possible, such as languages, region, or fonts.
So that’s it, above are the 10 must-have free Google tools to improve your website performance. Take full advantage of all analytics, research, or monitoring tools to achieve your site’s goal.
What are your favorite Google tools? Do you know of other Google tools that we should cover? Let us know in the comments below!