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The rating means how we rate the state for independent and semi-independent agents who mediate insurance cases. California gets and deserves the highest rating of 2nd. What a great marketing opportunity this provides not only for recruiting, but also for outside product sales targeting agents with sizeable incomes.
California insurance agents were researched and analyzed beyond the normal limits to prepare this direct marketing insurance report. We closely evaluate our huge insurance database, looking for trends, statistics and figures. We examined the records of 140,000 life insurance, annuity and health insurance agents from the California Department. We then run them through a series of numerous computer data programs. Only then was it determined how many of the 140,000 business brokers. By brokerage, this means agents who are willing to conduct business outside of their main company as semi-independent agents or are fully independent brokers.
The first step is to match this information with the demand of our clients: insurance company recruiting directors, regional recruiters, brokerage houses, wholesalers, independent marketing firms, state managing general agents and other classifications of insurance marketers. , demographic and educational data. Last, and certainly not least, we evaluated the feedback received from contracting companies that recently marketed their products to California insurance agents.
California is an incredible finalist close to Florida as the ideal recruiting state. California insurance agents rank as champions in this category. That is the ratio of total licensed agents to those who independently broker insurance products. California insurance agents are overwhelmingly open to offers from insurance advertisers. Experienced California insurance agents are willing to go above and beyond to broker the best products for their clients. Just over 53,000 insurance brokerage agents call California home.
The number of large life insurance agencies with 50 to 350 agents is surprisingly small in California. Especially when compared to other larger states. In particular, the states in the New England area. The smaller career agencies factor keeps agent turnover clearly lower than normal. Also in the metropolitan areas of Southern California, traffic congestion plays a significant role. This directly affects the distance an agent will reasonably travel to reach a customer. It also affects the location of your offices, attend a seminar or fill the gas tank.
This has a bounce result. The number and percentage of personal production general agents in California who are home-based far exceeds all other states. This distinctive feature is especially true of the Los Angeles metropolitan area. Most of California’s small office general agents have worked their way up to the highest income levels of insurance salesmen across the country.
For recruiting California insurance agents, there are two areas where the best agents aren’t relentlessly pursued. The first is the Central zone, which we distinguish as zip 930-939 sectional centers. Second, less competition for hiring California insurance agents is found in the northern part of California. The northern area encompasses zip section centers 940-960. These California insurance agents don’t get the extensive intrusive telemarketing, spam email blasts, irritating faxes, or boring emails that their Southern counterparts are overwhelming and constant with.
However, to retain your producer, your product must remain strong. In turn, this requires that your sales marketing letter for recruiting agent leads be superior to any competitor. Of course, maintaining a strong relationship with agents is second to none in retaining agents when your smartest competitors are relentlessly chasing your best producers.
Here is a very unique but overlooked reason, California agents make you more money. Look at the average cost of owning a home in almost any up-and-coming area of California. Compare these housing costs to some luxury cities in the southern states, or even Texas. The price is often triple! Currently, it is estimated that 1/3 of the homes in Metro LA are selling for a million dollars or more. This means California insurance agents need to be more open-minded about improving ways to increase their insurance revenue. It is a simple matter of survival. California agents need to make a lot of money. Translated into production, it provides an unprecedented need to underwrite powerful premiums and policy after policy.
California is a treasure chest for recruiting marketers looking for profitable rewards.
On the flip side, look at California’s less experienced and mostly captive insurance agents. If the newly hired California insurance agent ends up earning $40,000 or less over his four years, consider him missing. In the vast majority of states, real estate agents who want higher incomes transition to selling insurance. In California it is the opposite. Just selling a million dollar home every 3 months would translate to $60,000 minimum. How many California insurance agents do you know who netted more than $50,000 in their first year? (You don’t need a calculator to find out.) That’s the best reason to forget about the rookies and go for the pros.
With over 50% of agents residing in the 5 largest counties, concentrating your recruiting in the other counties will increase your bottom line. TIP: The Los Angeles metropolitan area, zip codes 900-919, receives more than 65% of requests for agent marketing list orders. Leave LA The exception is when your marketing sales letter to California insurance agents is not to hire agents, but to sell them other products. Segmentation of your list to reach only the most prosperous areas, direct targeting that is tailored to your marketing audience.
Some important statistical information about California licensed insurance agents.
State Population 2005 – 36,135,000, Population Change 2000-2005 +6.5%.
Agents per thousand residents is 3.0 (ideal), People per square mile is 217.
The median family income is $58,330.00. The income range for all states is 13.
High school graduates are at 76.8% and college education is 26.6%
The elderly population is only 10.7%.
The largest counties in California are Los Angeles, Orange, San Diego, San Bernardino, Santa Clara, and Riverside, with the top 5 counties comprising 50% of the population.