MLM stands for multi-level marketing and yet we often forget the importance of marketing. Marketing is everything. Online MLM, Shrek, and Toy Story certainly need to use effective marketing strategies to be successful. In this article I will explore how launching a product is a critical process and how its effectiveness can be clearly seen in the release of two recent movies that have caught my children’s attention: Shrek Forever After and Toy Story 3. As networkers and marketers ( whether online or offline) we have to be observers of our surroundings. We can see amazing examples of effective marketing at the launch of a movie like Shrek and Toy Story.

Launch is a process. It means being exposed to all the paraphernalia related to the movies: toys, commercials, products, teasers, DVDs of previous films, etc. We are exposed to movies long before they are released.

I’ve seen Toy Story toys for months. Suddenly they were everywhere. I didn’t even know a movie was coming (duh!). They had to re-introduce us to the whole concept of the movie. They had to refresh our minds. They had to reach out to a new audience of kids who didn’t know anything about the first two movies because maybe they weren’t born yet.

All efforts to get interested in the film are not directed only towards the film itself. It is a money making process. The release of “Shrek: Forever After” and “Toy Story 3” are excellent examples of effective marketing. I’ve always seen commercials, teasers and articles related to movies and I knew it had to do with their arrival. But the more attention I pay and the more I learn, the more I am aware that marketing strategies can be used anywhere and at any level.

The anticipation created by the launch process results in great sales. Can you imagine not knowing anything about a movie before it comes out? Would your kids ask you to go see Shrek: Forever After or Toy Story 3 if they didn’t know about them?

I have seen toys and products related to these two movies everywhere. Even the Happy Meal toy these days is a Shrek character. How effective can it be to have a company like Mac Donald promoting your product? That is good marketing. There are many things that we can learn from these pitches that can be used in Online MLM. Two of them are: the importance of creating expectations for the product you offer and how easy it can be to sell a product when the launch process does a good job in the first place.

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