Branding for the Freelance Gospel Artist: Three Ways to Differentiate Yourself

Think of the most successful gospel recording artists you know and you will find that they all have a good brand. Gospel artists like Kirk Franklin, Mary Mary, Yolanda Adams, and Donnie McClurkin are at the peak of their careers, but along the way, and even now, they continue to promote a brand that resonates …

Avoid tunnel vision of marketing metrics

Marketing companies and especially digital marketing companies are focused on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising that agencies have gotten a little bit obsessed with metrics. When it comes to email marketing, open and click rates are …

5 mistakes to avoid when developing your social presence

In general, small and medium-sized companies have little budget for advertising. This is why many entrepreneurs are trying to explore social media and use it as a marketing tool. The most popular social media sites are intuitive and easy to navigate, making it easy to use them to like, share content and images, add friends, …

Meaning, understanding and scope of marketing

Marketing is a human activity. The origin of marketing is as old as mankind. During the primitive era and antiquity, individuals or families exchanged the agricultural products they had for those they did not have. As society developed, objects designated as cowries, beads, feathers, etc. they were used in exchange for goods and services. Marketing …