Lock, Stock and Two Smoking Barrels: The State of Asia Stock Photography

“Can we buy this person to look more Asian?” While totally insensitive in any other circumstance, these are the all-too-real requests agencies and studios receive from clients struggling to find an Asian face to headline their Asian campaign. The ivory world of advertising and marketing is slowly losing its grip here in Asia. The lines …

How to use graphics efficiently on your blog or website

Adding powerful visual images to your blog or website can have a powerful impact on your overall communication and connect with your audience on a deeper level. Graphics and photos can make your website more memorable and the reading experience more exciting. Images can also be informative teaching tools through the use of visual charts, …

SEO factors and their impact on digital marketing strategies in 2018

As you may know, Google is constantly evolving its search ranking algorithms every year. In 2017, Google AMP (Accelerated Mobile Pages) emerged. In 2018, many new trends are emerging, which would affect SEO factors. Here are some of the upcoming SEO trends in 2018: 1. Search Engine Results Page (SERP) Features- The SERP feature is …

Sharp Corp’s Marketing Strategy in the Competitive LCD Market

The premise of the “More to Watch” theme was that, just as the television was the most powerful device for storytelling (perhaps with a hint of the movie hat), Sharp’s Aquos product line offered the most advanced televisions, giving viewers a more vivid experience. experience through its superior color, detail and sound. One of the …

What is decisive: marketing or sales and what about SMEs?

Yes, of course scientific approaches are desirable and essential (like: “There is no practice without theory”), however their disadvantage is that they cannot define ‘Suggestions’ for most of the different entrepreneurs running this ‘business world’. ‘ – this refers especially to SMEs, which represent more than 90% of companies worldwide. The main reason is that …

Things to consider before having a brand design agency design your company logo

Do you remember in childhood we used to play to identify company name or company trademarks just by looking at their logos? It was really a fun game because many times we used to instantly tell the name of big companies just by looking at their logos, unlike some logos that seemed non-existent to us …