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If you want to make money from banner ads, you need to go beyond contextual ad networks. In some cases, contextual advertising just doesn’t work and requires you to have more control over what is seen in the ad area. This is where you should use ad networks.
Compared to their heyday in the late 1990s, banner advertising pay rates have certainly plummeted. However, there is some good news for website owners looking for a reliable and flexible way to earn money. These ads have evolved over time to bring with them many different options, as well as variations for webmasters.
When you partner with a superior banner ad network instead of intensive marketing to different clients, it saves you a lot of time and gives you a steady stream of income in the end. The amount of money that starts to come in is a beautiful numbers game – the more relevant ads you show, the more money you make from the banner ads. Your job is simply to implement certain codes in your banner area and the ads will appear. When you partner with these networks, you will be referred to as a publisher or affiliate.
However, you need to be careful when selecting a banner ad network; otherwise, your effort to make money from banner ads will stop. Many companies can promise the world, only to disappoint when performance is zero. Others may encourage highly unethical advertising practices, yet others may stop paying according to agreed terms and conditions. Worse still, some of these companies may not pay at all.
Make sure you read the terms and conditions before signing with any ad company, at least so you don’t break the rules without knowing them. You want to make money, so shop around carefully because the payout rates are different between networks. On top of that, look for an ad network that offers different ad creatives like pop-ups, pop-ups, interstitials, and more means of making money from your site.
Although you may not generate a million dollars through banner ads, they are still a good means of recouping your website maintenance overhead, as well as racking up some cash in the bank. Well, if you really make a million dollars with our tips, the donations will hopefully be accepted. This may not happen, so the best approach here is to aim for modest performance.