By 
There are three parts to a grocery store product: marketing, food label, and ingredient list.
crazy claims
What’s in the front? exaggerated vs. Class
The claims themselves, even though they are within the context of the law, can mislead us as the food industry takes advantage of loopholes in the marketing of their products. Claims are not pre-reviewed or authorized by the Food and Drug Administration (FDA).
Examples:
“Calcium builds strong bones.” There is more to bones than just calcium. Does this relate to the product?
“Colonic Health”. There is more to colon health than just fiber.
“Reduced Sodium”. Is it less sodium than your previous product? Is the serving size smaller? It may not mean that the product is low sodium.
“Healthy.” Is the food excellent in general? How much do you need to eat? How often do you have to eat it to be healthy?
Claims that do not need to be endorsed: (Structure/function statement — no evidence needed and not about disease risk reduction). The company is responsible for not misleading the consumer.
Eg maintains, supports, improves, optimizes.)
Helps maintain normal cholesterol levels.
Supports the immune system
promotes digestion
for hot flashes
Relieve the stress
Health claims are approved due to the disease claim: (Based on strong evidence and will signify a relationship between a nutrient and a disease or condition)
Example statement: “While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease.”
The big, bold claims on the package are designed to get you buying.
Front Label Design Mistakes:
Reduced fat. Ex. An ounce of reduced fat cheddar cheese still has 6 grams of fat and 4 grams of saturated fat. Regular has about 10 total grams. It also means 25 percent less.
whole grain Eg Made from whole grain or contains whole grain. Where is it on the ingredient list? Does it contain 3 or more grams of fiber?
natural ingredients. Eg No standard definition. Juice–“Made with natural ingredients.” Why is high fructose corn syrup near the top of the ingredients label? Steak fat is natural…
No food additives or preservatives. Eg. May be high in sugar and fat and low overall nutritional value.
Light. The definition is 30 percent less than the standard product. Ex. Soy sauce: all have a high sodium content.
Made of. This is where the meal began. What happened to him on the way? How much of this product is still there? Ex. Whole grain and real fruit.
Free of fats. eg 95 percent fat free. Still five percent of the total weight is fat. It can mean 25% fat of the calories. Fat free means less than 0.5 grams per serving (trans fat). Low fat means 3 grams or less.
Enriched. Good things were taken out and then replaced.
Organic. Look for “certified organically grown.” Just saying that means the food was grown without chemical fertilizers or pesticides.
No calories. Contains less than five calories per serving. Low Calorie = http://www.weightloscoaching.org/nutritionarticles/transfats.html
Healthy Fats—Monounsaturated and Polyunsaturated.
MSG (monosodium glutamate) — sodium salt and a form of glutamate (amino-glutamic acid). Fermentation of corn, sugar beet or cane. MSG is also found naturally in foods (some cheeses (parmesan, roguefort), mushrooms, seaweed, tomatoes, nuts). Contains 12% sodium compared to 39% for table salt. It can cause chest pain, rapid heartbeat, headaches, excitotoxicity (overactive receptors that damage neurons), and is linked to fibromyalgia.
Hydrolyzed proteins, textured protein, autolyzed yeast, soy sauce, soy extracts, natural flavors, sodium and calcium caseinate, auxigro (fruit and vegetable growth enhancer spray).
High Fructose Corn Syrup: Increased fructose (slightly more than sucrose) sweetener from corn syrup. Cheaper, longer shelf life and easier mixes. May increase triglyceride levels.
Fructose—Used as an inexpensive and sweeter substitute for sugar. It can lead to bloating, insulin resistance, elevated triglycerides and LDL cholesterol. Strange absorption of copper, chrome and zinc. All fructose is metabolized in the liver, which can cause health problems. It was known to be better for diabetics, but is being re-evaluated.