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As an author, you should be able to summarize the key features of your book “in a nutshell” so that you have a ready answer for questions like “What is your book about?” and “what makes it different?”
This is an important step as you prepare to take your work out into the world because people’s attention spans are getting shorter all the time. So unless you can communicate the gist of what your book is about clearly and concisely to agents, publishers, the media, and your readers, you will miss out on “getting their attention.”
It is a challenge to refine everything about your book to its essence and extract the most important points about it.
However, once you’ve done that, your compelling key sentence can be used in many different ways, such as in your book proposal, in your cover letter, and in conversation when people invite you to tell them about your book. Once your book is hired, publishers can use the key sentence as the basis for writing the cover, press releases, advance information sheets, and more.
So here are some formulas and tips to help you write your compelling key sentence:
• Formula for non-fiction writers – the essence of your message or central theme (content / features) and ideally who your book is for and the results the reader will get from reading your book.
• Formula for fiction writers – the gist of the plot plus what’s new and exciting about your story, the main message if you have one, and a mention of your main character. Novelists may find that two or three short sentences are better than one.
• Tor help him think along the right lines – stop for a moment and think about which book has inspired you and why. How would you summarize what that book is about in a few words if you wanted to tell a good friend about it (and only have a minute or two)?
• Yor you can also visit www.meettheauthor.co.uk to see how other authors describe their books.
Here’s an example of a compelling key sentence for nonfiction writers:
The Writer’s Journey: From Inspiration to Publication demystifies the publishing world and outlines the steps nonfiction writers must take to present their work to agents and publishers professionally and confidently.
Here’s an example of a compelling key sentence for fiction writers:
Not many people get a second chance to meet their mother for the first time. Blood Strangers explores the many forms of female love: how it transforms over time or how it hides in unexpected places. It is a novel about secrets and how keeping those secrets can lead to contamination of even the purest hearts. Consider the ideas of betrayal and guilt, and how by hurting those we love the most, we ultimately destroy ourselves.
Have fun creating your compelling keyword phrase!