Press releases are concise, engaging, and most importantly newsworthy written pieces distributed by companies or public relations firms to advertise new products, share news about the company, or generate interest in a new company strategy. business. They are short, sweet articles designed to grab the attention of journalists in an attempt to get them to cover the story. In fact, they are traditional tools to secure a news story, a magazine interview or even television coverage. The further your press release goes, the more visible your story and business will be to potential customers.

The press release template is generic, but the content shouldn’t be. Your content needs to grab the attention of journalists who see thousands of press releases in their email inboxes every day.

Here are some helpful tips for writing a great press release for your business:

Write a strong headline with an information-rich subhead

The headline should be catchy enough to pique the interest of reading journalists, and the subhead should contain the main points. Many journalists will stop reading if the headline and subheading don’t interest them. Say something a little different: don’t regurgitate a story from two weeks ago to journalists who already know about it!

The first paragraph should contain the ‘meat’ of the story.

Get straight to the point in the first paragraph. Journalists don’t have all day to meander through press releases to find the relevant information or the ‘meat’ of their story, so to speak. Present the interesting facts about your business or the new product you’ve created that is changing the face of your industry to keep your audience reading.

Get some data there

Don’t try to do the journalist’s job for them; leave the creative writing to them. All they want are the facts. So, have you created a product never seen before? Tell them about it. Does your product outsell all other products on the market? Get some hard stats in there. Journalists love details.

Put at least one appointment in

Include a fruity quote from your CEO or chief designer who created this cool new product that you want the world to know about. If you’re building brand awareness, include a few quotes from fans or customers who have left comments on your website or Facebook page. Including quotes from leaders in your market will add credibility and flavor to your press release.

correct

It may sound simple, but proofreading is a commonly overlooked practice in many forms of writing. Make sure your press release is grammatically correct and contains no spelling errors. There’s nothing more unprofessional than a company that can’t check their work before posting it.

keep it short and sweet

Press releases should really be limited to one page, maybe two if you have a lot of important information that you can’t cut out. Journalists don’t have all day to read long texts, so try to be concise and convincing with as few words as possible.

Include information about your business

At the bottom of each marketing piece you send, you should include the contact details of the person the journalist can contact if they need more information. It’s also helpful to provide a link to your main website and more information about your products or services.

We hope these tips will help you or your business write a great press release to spread the word about your brand and what your business does to the media and potential customers.

Leave a Reply

Your email address will not be published. Required fields are marked *