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You have a social media profile for each of the social media channels you’ve joined. You probably know that you need to be aware of your social media profiles once you’ve created them. It’s not enough to just create the profiles and then leave them alone. If you do that, you won’t get anything back.
Quick and painless changes to your social media profiles
There are many different adjustments you can make to your profiles and they don’t necessarily have to take a lot of time or effort to accomplish. However, if you make the changes (at least the ones that seem to make sense for your particular business), you will see a significant difference in the way other people respond to you.
Improving your social media profiles will take very little time and effort.
- Check the sizes of your images in the profiles: When working with images, you’ll want to make sure they’re optimized (that means each and every one of them). Optimizing them means that you check the specifications of particular social media channels and make sure that the dimensions of your photos match those specifications. It won’t take you any time to check the dimensions and make sure your photos fall within those guidelines. You shouldn’t necessarily assume that your photos should be perfect squares. That will not necessarily be the case. One good reason you want to make sure your photos measure up is that they can be used (by you or someone else) elsewhere on the Internet.
- Make sure your profile photos are consistent across all your social media channels: Your photo should be a clean, professional close-up and you should use it on all your channels. If that means you need to have your photo taken by a professional, it’s probably worth the investment. After all, that photo will be seen by a lot of people and your photo is a strong representation of who you are. You want people to get used to seeing that photo and associating it with your brand.
- Untag yourself: If you see yourself being tagged in photos on the various social media channels and those photos are unflattering or just plain inappropriate (or something in between), there’s nothing wrong with untagging (or disassociating yourself from) those photos. Why would you want to be associated with photos that can damage your reputation? You should be aware that some of the most popular social media channels allow you to unlink quite easily. You will want to check the labels regularly. If you don’t control labels, they can hurt your business.
- Make sure your profiles have keywords for optimization: No matter what business you’re in, you still need to make sure that all of your content (no matter where you put it) is optimized. The reason you want to do that is so people can find you when they search for what you’re offering. The fact is that you want to be found before you find someone else first.
- Make sure your profiles are complete: You don’t want people looking at your profiles and not being able to see the whole picture. That’s just not effective. You can easily avoid this by simply paying attention to their profiles and filling in the blanks. It won’t take you long. As you fill in the missing content, make sure the content is as engaging as possible.
- Connect a social media profile with others: That is a very good thing to do and will produce great results. You will want to test the links between social media profiles. There is nothing more annoying than clicking on a link and seeing nothing happen.
Conclution
Your social media profiles are an important part of your business and you can’t let them get bogged down. Using the share buttons will help you keep it interesting. Not only should you fill out all the fields in your profiles, but you should also make sure that you update them regularly (but not too often). You’ll want to share all sorts of interesting information (both words and images) to keep your target audience engaged. You always want your content to be fresh, current and engaging at all times.