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Finding your way through the internet marketing jungle
Trying to decide how to strategically market your product or service (or yourself) on the Internet can be overwhelming. There are a wide variety of marketing possibilities to choose from, with more great strategies being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that will work for their business?
There seem to be so many answers for which strategies to use in what situation there are internet marketing strategies itself! There are definitely too many strategies for any marketer to use them all. If you have a very large team with access to multiple Internet marketers, your marketing strategies can incorporate most methods available. However, most of us do not have access to that type of resource.
How do you choose your internet marketing strategies?
There are too many internet marketing options to discuss them all in one short article, but there are three general principles that can make a big difference in your marketing efforts. Following these principles will not only improve the success of your current internet marketing plan, it can also help you figure out where to start focusing your efforts in the first place.
Three Principles for Making Good Strategic Marketing Decisions
1) Be Can in your Strategic Marketing
Not all sellers are equal. We all have a variety of strengths and weaknesses. Unfortunately, we tend to focus more on how to correct our weaknesses than how to take advantage of our strengths. It’s true that we should all strive to improve, but sometimes the time and effort spent learning the internet marketing strategies we’re struggling with would be better spent finding and perfecting strategies we already have an aptitude for.
When a strategy works well for most marketers, it doesn’t necessarily mean it will work well for you. If a particular strategy doesn’t come easily to you, it will take longer and likely won’t deliver the best quality you need to stand out from your competitors. If you’re not an expert at something, use a different strategy that you can implement effectively with the unique capabilities you have, or make the investment to outsource if you have the means to do so.
This does not mean that we should not learn new strategies! If you are not constantly learning, you will not be successful either. Make sure you’re not constantly spending more time learning something that’s difficult for you than you do marketing your product or service. Some great internet marketing strategies are best left to others who have a better aptitude for them. Their experience will allow them to do better than you anyway.
two) To worry your Strategic Marketing
Let’s be honest; everything we do in marketing is not fun. It’s work, and most definitions of work don’t include the word ‘fun’. However… take a second and think about sitting down in front of your computer to work on your latest marketing project. If you’d rather be sitting in the dentist’s chair having a couple of teeth pulled, you’re wasting your time with the wrong strategies. To work they can actually be nice. At a minimum, you should be able to find some good strategies that beat tooth extraction. There are many strategic marketing options on the Internet. Choose the ones you enjoy and are interested in.
“But my current marketing strategies are supposed to be the best for my product!” “My upline says this strategy has worked for everyone on the team!” If you hate what you’re doing, it’s Will It shows in your work, just as your passion will shine through when you’re doing something you love. It will be hard to put in extra hours when you need to, you’ll be more likely to give up prematurely, and you won’t be able to do exceptional outstanding work if you hate every minute of it.
Start by learning the marketing strategies that interest you the most, see which ones you like and master them first. Eventually, learn them all so you can find which methodologies you enjoy the most and which ones you’re best at. These will be the marketing strategies that work best for you and are most sustainable in the long run.
3) Be Consist with your Strategic Marketing
For many marketers, the strategy seems to be: ‘Look for the latest and greatest marketing options as soon as they appear’. They work on something, get mediocre results, then three weeks later, when a great new idea comes along, they abandon their current efforts and ‘try’ something else. This is not a recipe for sustainable success.
Sometimes the latest marketing trend can work wonders and inject a lot of cash into your business. New ideas should be harnessed when appropriate. However, if it is new, it is untested and may fail. Has it been tested in your niche? Will it still work in a week? If you change your marketing plan more often than you change your socks, you’ll never be really good at anything. You will spend as much time learning new things as you do marketing your product or service.
Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you don’t give up and start something new every two weeks, you will become an expert in those strategies. They’ll be easier, less time consuming, and start running like clockwork to bring you a steady stream of customers. It’s easier and less risky to learn and try new methods when you already have a proven and profitable system to fall back on.
Points for Choosing the Right Internet Marketing Strategy
– Develop a good strategic foundation of internet marketing methods that you enjoy and are able to implement effectively.
– Be consistent with these marketing strategies so that you become an expert and benefit from them with minimal effort.
– Try almost anything, including new “hot” methods that seem to have potential, but don’t abandon tried and true methods that have already been proven to work.
– If you find new marketing methods that you enjoy and can use effectively, add them to your long term internet marketing strategy and use them consistently until you master them.
Follow these steps, be patient and consistent, and you Will be successful in finding your own strategic path through the internet marketing jungle. Happy trading!