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In order for your website to be found by your target niche audience, one of the main criteria that search engines use to rank your website content is through link popularity. One of the criteria that search algorithms use when crawling your content is the specificity and relevance of your keywords.
To increase your page ranking attribute on your website, you need to embark on a strategic inbound marketing link popularity plan. What exactly does this consist of? Here are some of the areas you need to address to increase your website link popularity:
- Using online tools like Google’s Keyword Tool or Hubspot’s Keyword Sorter to create a list of approximately 101 specific keywords for your target audience.
- Use these keywords on each and every page of your website. Target specific words and phrases based on what the specific web page is about.
- Make sure you have your keywords listed in the H1 title and H2 subtitle tags, which search engines definitely look at. Don’t worry so much about H3 or H4 tags as they don’t carry a lot of weight in increasing your link popularity.
- Place your keywords and every 90-100 words on your website pages to include your blog posts. This is commonly known as keyword frequency and should not be more than 2% to 5%. Beyond this, search engine spiders may consider your content too spammy, which could cause that page or even your website to be blacklisted and not ranked.
- Place an image or image on each page and make sure the alt text includes one of your keywords. You will see images that frequently appear high on search engine results pages. Search engines do not read the image itself, but instead look at the information contained in the Alt tag and description.
- Anchor text links embedded in your keywords are also analyzed by search engine spiders to increase the popularity of your links.
By using the tips above to maximize your keyword usage in order to increase your website link popularity on other sites, you will eventually find that you will be rewarded with a higher page ranking on major search engines. . As long as you are continually updating your website with new content, this will make it attractive to other sites and ask them to link to it. The higher quality inbound links you have pointing to your website will also increase your page ranking, visibility, online exposure, trust level among your market, not to mention the popularity of your links.
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