In the current generation, when SEO has gained a lot of popularity, link building is like an art where you make other websites link to your website, to improve your ranking on Google. Previously, the number of techniques to generate links was very limited, but now in the year 2015, there are many techniques of link generation. Some of these techniques are legitimate and some are not. Search engines like Google take these links as votes, which favors the website.

How long does link building take to rank a website?

You can’t expect overnight results from link generation, it takes a bit of time to serve you the results. It takes time to build a link, and most importantly, search engines like Google don’t always index or select new links right away, postponing SERP ranking improvements. Get link building services from a reputable SEO company, for early rank improvement.

Mostly it takes more than a few weeks before you can see any movement in your keyword ranking. The rank of a keyword depends on many things, such as the competitiveness of the keyword, the dominance of the industry in the market, the authority and the age of the website.

Merits to understand about link generation:

Not all links are the same: Search engines consider several aspects when deciding the value of a link. These are some of those aspects:

Domain authority:

Some things to keep in mind when evaluating the value of links are the popularity of the website, the quality of the content within a website, the age of a website, etc. However, considering only these aspects does not define domain authority, but there are some tools that you can use to understand domain authority:

• The number of keywords ranked: How many keywords from that site are on the Google ranking page? If most of them are in a good place, make sure Google likes that website.

• Traffic: number of people who visit the site through targeted links.

• Age of the domain: the age of the domain in the market. There are tools that share “domain registration date”.


One must generate links on a site that has at least little relevance to your business. For example, links from a Hollywood news site are very useful for a site that sells fashionable clothing on the market.

If you want your website to rank well on Google’s ranking page, look for an SEO company that offers exclusive link building services.

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