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If you live in a suburban neighborhood, you’re familiar with those little paper door hangers left on your front door knob on a special at Pizza Hut or a deal on windows from a window manufacturer. You have to be like Pizza Hut! Well, not exactly, but you need “Realtor Door Hangers.”
They may be annoying (at least to me, unless it’s pizza), but it’s a numbers game like any other marketing weapon. A certain number of people will need / want that particular service and will respond to the advertisement / door hanger.
The great thing about “Real Estate Door Hangers” is that you can target your ads to the neighborhood you want. If you specialize in “Glendale“for example, and you specify that in your marketing article (Realtor Door Hanger), you will target your audience as much as possible. Marketing is about getting a specific list of potential clients and you can do it with the door It makes even more sense as a realtor or agent because you specialize in a certain geographic area, of course.
By the way, you might be terrified of walking up to someone’s house and putting a “Realtor’s Door Hanger” on the knob. It’s okay. An alternative is to hire your teenager or college student to do it for you. Pay them per hanger and save yourself the agony. Or you can offer them a referral fee for any deal you close as a result of the door hangers they deliver. That will really kick them in the pants to put those pups on all the doorknobs they can find. Plus, it will force you to keep track of your marketing, which is a must.
Of course, the advantage of doing it yourself is that you will get to know the neighborhood better and will probably strike up some conversations with the people coming to the door or outside. It’s about building relationships and this is a great way to do it.
A word of caution though: be discriminating about the neighborhoods in which you hang these “Realtor Door Hangers.” If the area is not that good, skip it. It’s not worth getting shot or mugged.
Also, if you’re trying to get listings, you want houses that potentially sell quickly; Not the crack house that people don’t go through. Stay in the pleasant suburban areas where your safety is not in jeopardy. That way I won’t have to worry about you.
So the first thing you need is an attention-grabbing “Realtor Door Hanger”, of course. Visit DoorHangers.com for the most affordable and professional-looking options. Add some color to it and make it pop and be sure to improve your copywriting skills; you’ll need excellent sales copy to get a high response rate.
Once you have the door hanger printed and on hand, it’s easy. Just walk through the selected neighborhoods and hang them up. Simple. Once again, everything is a numbers game. The more you hang up, the more traffic you will send to your website or phone.
If you really want to increase the success of your door hangers, go back and hang them once a month or so. Statistically, a consumer needs 7 times before they become familiar with your brand. Repetition is the key.
Even if your marketing piece sucks, if you present it to the consumer enough times, you will see results. It is well worth the time and effort to continue to hang these door hangers month after month, or for whatever period of time you choose. You will get the rewards in the long run, trust me.
One final thought, don’t get flimsy and cheap with these door hangers. Don’t print some black and white copies from your computer and punch holes in them to hang over the doorknob. What are people going to think about you and your brand? Is it portraying the image you want to convey? Of course, no. So spend a couple of bucks and get it right.
Get them professionally printed and have them reflect the image you want to convey about your brand. Don’t skimp on this. It’s very important.
But of course you don’t want to go broke either. There are some solid, inexpensive door hanger designers and printers out there. Take a look and get started!