Hi friends,

The other day a client asked me how long it took me to write a title for an ad. I told him it could take as little as 15 minutes or up to a couple of days. I couldn’t understand how writing a headline could take so long. My answer was simple: Since the title of your ad, article or sales letter (whatever you are writing about) is the first thing that gets read, you better make sure it is the best it can be.

A small sample of some of the best headlines in ezine articles proves my point. Have you ever taken the time to check which articles get the most views, based on the topic title? I have. I am interested in knowing which headlines are attracting and why they are so effective. If your article has been on ezinearticles.com for a year or more and has 100 visits or less, you can figure out one of two things:

1. You did not spend enough time with your headline

2. Your content was not valuable enough

A small sample of the best articles revealed views of the tens of thousands. Now, I know that all the articles that are made will not work like this. But think of it this way: If you spend a little more time on your title, the chances of someone clicking your anchor text or URL in the resource box dramatically increases. You don’t have to be an Einstein to figure that out.

So without further ado, let me deliver on my headline promise and deliver all 7 examples (or fill in the blanks) of persuasive headline templates:

1. Who else wants _________? (This headline works by what it inherently implies: that the reader does not know valuable information and many other people do)

Example: Who else could use free tax assistance?

2. Warning: __________________. (This headline works because it presents a solution to a problem. Remember to address a hot button that your target market is experiencing.)

Example: Warning: 97% of small business owners will close their business in the first year.

3. __________ ways of ___________. (This title works because it introduces a specific number)

Example: 101 ways to save money on groceries.

4. Find out why (celebrity name) uses (product name) for (results here). (This headline works because people can relate to celebrities and tend to follow the pack.)

Example: Find out why (Oprah) recommends (product name) to (achieve some kind of result). Important: I’m not saying you should use Oprah’s name specifically. The point here is to get your mind spinning.

5. How _________. (This title works because people are always looking for information. Make sure you are presenting a benefit, not a feature. Very important).

Example: how to improve your stamina in bed, for only $ 9.95. You can also change it this way: Sales Professionals: How to Get Your Sales Letters Read

6. How to ____________. (This headline works because people love to read other people’s stories.)

Example: how I potty trained my puppy in a week.

7. How _______ made me __________. (This headline works well if it can present an ironic twist or juxtaposition.)

Example: How working as a garbage truck driver made me a successful entrepreneur.

Just turn to these persuasive title templates whenever you experience writer’s block.

PS: Keep an eye out for future writing tips that will increase your response rates and bring more business to your doorstep.

Leave a Reply

Your email address will not be published. Required fields are marked *