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Turn on your PC, turn on the TV or talk to anyone, anywhere and everyone seems to be talking about Twitter. And in case you didn’t already know, Twitter is the fastest growing social networking website on the internet. And why is this?
Well, there are many reasons and here are some…
1. It’s easy to join and very easy to use. Even the most computer illiterate or computer disabled among us can figure out how to use it. Just join and follow people, who in turn will usually follow you.
2. It is very convenient. Just sign in and tell everyone what you’re doing. Then you can strike up a conversation with someone who might be living in your town or anywhere in the world.
3. You can use it to meet like-minded people and make new friends. You can get in touch with people who might be interested in the exact same things that you are, which could be music, games, gardening, selling on eBay, collecting antiques… or anything.
4. If you are a musician, you can use Twitter to promote your music and ask people for reviews. If you are a writer or artist, you can also share your work with others and get their opinions.
5. But the most interesting use of Twitter in recent months is for marketing purposes. Where there is a crowd, there are potential leads, prospects, future clients, and clients.
Internet marketers of all experience levels flock to join Twitter to sell their wares. But beware… Twitter is NOT an open market. Blatant direct marketing will only get you banned from the site.
However, there is a subtle way to build a Twitter prospect list and a bulk list. In addition, it is possible to create a list of thousands of followers in a few days and at no cost.
But, that’s not how you would go about building a list, for example, with Google AdWords or any other list building method. Building a list on a social networking site is different, very different.
This is taking marketing to a whole new level, a higher level, a more respectable level, and a more acceptable level. And it could also turn out to be a much more profitable level. This is “Social Media Marketing”.
By that I mean it’s like selling to friends and family. It’s about building credibility, trustworthiness, honesty and integrity first and foremost. Then offering your product or service, second. It’s like acting out the sales pitch of your sales letter, only your sales letter now becomes your script.
Successful social media marketing is all about making friends and then selling something their friends might want or need. It just never really seems to be “selling”. For many marketers, this will be a whole new learning curve.
One thing is for sure, Twitter is here to stay and Social Network Marketing is emerging as the new online sales technique that every Internet marketer must master.
So, what are you doing?