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With an Internet radio, you can get your message across to a larger audience in a simple and affordable way. The online radio audience is growing rapidly. Technology has made streaming easier with the help of a laptop and devices like iPhones and iPods. By having a great idea and having a phone, you can host your own radio show anytime you want.
We have statistical data that reveals that more than 22 million adults in the United States own an MP3 player or an iPod. 29% of this population download podcasts through the Internet, allowing them to enjoy their favorite music at any time that is convenient for them. It means that more than six million adults have used this novel feature that allows them to download ‘streams’ from the Internet and listen to them on devices they can comfortably move around with.
These days, you can watch TV shows on your cell phone. Now it’s possible to stay connected in ways that were unimaginable a decade ago. You don’t need to be in a particular place at a specific time to watch your favorite show or listen to the music you love. Programs that until now could only be viewed at a set time from home can now be enjoyed while sitting at a roadside restaurant or in the backyard.
The radio we’ve been using for generations is becoming obsolete as more and more people are already using the Internet to get their information anytime and any way they want. There is no doubt that the radio we have known until today will not be there in fifteen years.
The latest technology has changed the rules of programming. Unlike the rules applicable to mainstream radio, formats like Blog Talk Radio and social networking sites can now function as an Internet radio network, allowing their partners to host radio shows. Such a format allows an ordinary individual with an idea or a passion to program on their own and create their own radio show.
Now people have the opportunity to create a new kind of digital platform, allowing them to produce a message and deliver it to a much larger audience than in the past. Statistical data reveals that high-income consumers are Internet radio users. It is estimated that 36% of these clients, over the age of eighteen, are more likely to live in households with incomes greater than US$1,000, compared to the normal US population.
It is now possible for companies and even individuals to deliver their message to a wide range of listeners around the world. With an increasing number of consumers patronizing Internet radio, new opportunities will continue to open up for both listeners and creators of radio shows.