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With a constantly increasing market share of up to 72% and operating with more than 730 websites, for foreign business, Baidu has been the first choice and is recognized as Google in the West. Like Google, Baidu is ubiquitous in China and that requires you to have a commercial presence in Baidu. Regardless of whether it is SEO or SEM, without being at Baidu your business project will simply be at bay in no time.
Simply put, since you consider having a Google Page optimized web presence crucial to improving your business identity, brand awareness, or establishing authenticity, being on Baidu must be taken very seriously to reach millions of search engines. in China. Therefore, when you intend to expand your market through search engine marketing in China, please consider the following points diligently to enjoy consistent Baidu SEM success.
Find the most relevant keywords
It is worth noting for any business group, be it a major corporate company or an SME, that mainland China’s digital market is completely different in all terms. It will not only be surprising but also challenging once you find out that Google is nowhere in China. In particular, all popular social pages in the West are banned in China with the implementation of the China Firewall. But, even though you will find China’s largest search engine, Baidu, which has more than 72% share in the digital market and is the most preferred by foreign companies, Baidu’s trade policies are extremely complex, particularly for foreign groups. That’s why; Your priority should be to work with a Chinese digital marketing agency that helps you in all terms.
Since finding productive keywords is the first key to successfully unlocking Baidu SEM, the agency you hire will assess the nature of your business, products / services, target audience, and additionally conduct the necessary research activities of your rival groups and, As a result, you will get the most relevant data and useful keywords to rank higher in SEM ads.
Go with Baidu Shangqiao
Baidu Shangqiao has been wonderfully designed for Baidu SEM users to enjoy a number of benefits including online social gaming, microblogging submission, listening to music, having forum listings, watching movies, and a search engine shopping experience that naturally increases traffic to any PPC ad page.
In addition to the most appreciated QQ chat tool, Baidu Shangqiao is equipped with tools that help users to enjoy real-time customer support, make inquiries, share their product experience, and more. With increased customer engagement, your business achieves a high CRT rate that helps improve quality score and lower bid price with higher ad page rankings. Shangqiao’s free and easy-to-use service works amazingly to improve the user experience, which Baidu says.
Use forums, interview session
Since the Chinese community spends considerable time every day while submitting to forums to review more than people in the west, having a business presence through forums should be a major concern for you. Practically, people in China trust the comments that pass through their like-minded social circle, as well as other consumers, before making a purchase decision. Therefore, you should do everything you can to maintain your company’s reputation on forums by encouraging users to promote comments and by various means incentivizing them to post their reviews.
Similarly, consider having an interview session (Q / A), which is a smart, persuasive, and effective way to earn customer trust. Launch programs online and produce them through video / audio while focusing on your product features by getting responses from users like your question directly, making people feel confident about your reliability, product quality, and after-sales services. Engagement is a major concern for Baidu when determining the position of its commercial ads in search engine marketing in China.
Westwin provides digital marketing services like go-to-market, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization and more in China. To learn more, visit https://adstochina.westwin.com/who_we_are/index.shtml.