By 
In the world of technology, communication has become easier than ever. The world has now been reduced from a vast populated earth to a network of communicating people living in a global village. People from all over the world have come closer and the distances have diminished to the point that an individual is just a click away.
In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and every other person in the world there is only a chain of no more than six people. This emphasizes the importance of online communication and how it has made the world so much smaller.
This is the power of social networks and advances in online communication. An event in one part of the world reaches the second part in a matter of seconds. Imagine if that news or event was about you. The importance of this technology is the ease it provides. Using this tool in your favor can bring you a lot of benefits.
Social Media Marketing gives world fame to its name.
This is your ticket to international fame. Your company or your name could be known all over the world with millions of followers and fans. Millions of people can access these sites where people go to communicate online and express their views. Once you enter the world of social media marketing, all of these people will become your potential prospects. Your services are just a search away.
Promote your business or product as a serious product.
This technology gives you access to virtually the entire world and all its inhabitants. They are there to read and share anything you have to say. This is your chance to establish an image for yourself that “Hey! I’m here to do business” and “I’m serious about the product or services I offer.”
It brings you closer to thousands of people without much effort.
Social media marketing is practically free. If you were trying to reach millions of people through physical means, you would have to make a lot of investments. This technology is the most efficient way to reach your potential customers, not only in financial terms but also in terms of time.
It gives you feedback on the type of viewer you have.
An interesting thing about marketing on these social websites is the level of feedback you can expect. Using social media marketing can actually tell you about people who are or might be interested in your product or service. This gives you a better opportunity to tweak your campaigns for better results. You can get information about the number of people who visit your page, or the ages of the people who comment or share your posts, or even their ethnicity, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who were interested in it. You meet them personally through the social media network.
Established an efficient communication channel between you and your customer.
Your customer may have a problem or may need help or want more information about your product. Your presence on social media allows you to respond to them on a personal level. This in turn reassures the client that you are responsible and instills a sense of trust.
Your company is seen as a person.
In general, people may not prefer to do business with a company or corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts and emotions. Having your business on social media gives it a human incarnation. It seems to be more of an individual than a company; someone people can talk to; someone people can contact. This creates a comfort zone between customers and your company and produces benefits for both.
It makes you more accessible.
Social networking sites ensure your presence 24 hours a day, 7 days a week. Your customer can easily leave a message and can choose to reply as soon as they want. This strengthens the bond between you and your customer and inspires a feeling of loyalty towards your brand. This constant availability cannot be found when it comes to a physical office due to office opening and closing times. This ease for customers to contact you in their time of need can only be ensured through social media.
Social media levels the playing field.
Whether you are a multinational company or a single person, in the world of social media everyone is on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference is your ability to communicate and attract people and the quality of the product or service you provide. In the physical world, startups would face immense financial difficulties trying to promote themselves, while the marketing giants would continue to dominate. Social media gives you a fair playing field to show your true spirit and ability.
You may discover new customers or potential customers.
As you review viewer feedback, you may start to see obvious patterns in your company’s response. People from a particular region that you may never have thought of are showing a lot of interest in your product and are your best customers. These patterns will also allow you to see certain untapped markets that you can exploit. You can move quickly and seize the opportunity.
The marketing campaign is easier to manage and profitable.
Setting up a social media marketing campaign requires much less effort than actually physically running your marketing campaign, for example putting up banners or ads etc. to get your message across. Social media marketing is relatively easy to manage and is updated quite frequently.
Your network grows exponentially.
As more people join their social network, they become the cause for more people to join. As people continue to add, the rate at which people are added grows with them. And as the tree branches out, so will your business.
People are more receptive to social networks.
People tend to pay more attention to things on social media. The reason is that people feel that compared to conventional marketing, social media does not have a political agenda behind the information or the presence of any big corporation trying to sell their products. It’s just people sharing their knowledge and opinions. Therefore, people tend to pay more attention to social media posts and are more influenced by them than by specialized ads. People regularly check their social media feeds to see what their friends and family are posting, and there you are, right in the middle of all their posts with your latest news or promotions. Readers are bound to pay attention to what you’ve tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.
Social networks are the new generation of communication and information transfer. Almost everyone keeps their online presence visible. You must not be left behind the competition and use this technology in your favor.