How to use podcasts in your online marketing strategy

Despite the rise in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. Using podcasts helps with brand exposure and is a very cost-effective way to …

Five Questions to Ask Before Booking a Bed and Breakfast in Texas

Work-life balance is becoming more important as our world continues to grow connected and, at the same time, more complicated. Balancing work, family, finances, hobbies, and self-care can be a juggling act worthy of a circus sideshow. From time to time, it’s important to step away and focus on self-care or rest and relaxation with …

Lessons from a Tide Brand Manager: The Brand Positioning Strategy Worksheet

We’ve been sharing some learnings from Procter & Gamble based on my 23 years of building brands and businesses with them. The most recent articles have focused on brands, branding and product positioning. This article provides a summary of how P&G creates its positioning strategies for its brands. You may also know this as the …

The McDonald’s Diet: How I Lost 14 Pounds in 30 Days Eating Nothing But McDonald’s

At first glance, you might think this book is a McDonald’s publicity stunt, or at least an attempt by the chain to undo the damage caused by the Super Size Me movie. It’s neither, and in fact, McDonald’s was in no way involved with the writing, marketing, or even the idea behind the book. Even …

Have a little dog hair: it will cure that hangover

That simple phrase that describes the solution to your morning problems after you’ve had one too many drinks. Traditionally, this phrase was meant to describe the process of drinking the same alcohol you had the night before to help ease the side effects of alcohol. Some people use the remedy. Others insist that it only …

5 Tips for Finding Home Builders Worth Investing In

When planning to build your dream home, one of the first considerations is to work with a qualified and experienced contractor. Choosing a home builder can be one of the most important decisions in the construction process. There are basically three most popular types: the high-end custom home builder, the production builder, and the small …