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As the limits of the digital economy expand on a daily basis, “weblog” or, for short, “blog” as it is popularly called, are “dynamic website”, a difference from the conventional “static website” that you allows you to publish content related to any topic of your interest. whenever you want and allowing other people to interact with your content in the form of comments in response to what you have posted. So it’s quite different from the stuffy old “static” website that doesn’t change its content as a general rule.
Blogs are becoming extremely popular as of late for many reasons including:
• Blog marketing is now considered the most powerful tool for advertising your business online and the most trusted media resources for online users.
• It is one of the easiest types of websites to set up and you can manage it yourself without requiring the attention of a web developer or programmer once you have set it up.
• It is cheaper or does not cost anything compared to the conventional website. Interestingly, most conventional website owners also create blogs to complement their website.
• Provides you with a platform to sell your products and services globally
• A blog allows you to create a list of your subscriber base that you can easily manage and frequently communicate with anywhere in the world. As it is often said in internet marketing that the money is in the list, you can always make money legally from your list by providing them with quality information.
At this stage, you might be wondering why you should bother creating your own blog or the essence of blogging. Well, here are some of the benefits of setting up and running your own blog.
• It’s easy to set up! If you are a computer savvy person, you definitely know the importance of having a website to promote your products and services. Imagine other Internet users browsing your website for quality information, as if you are using someone else’s website for your research. Unlike a conventional website, which is too technical and expensive to set up, a blog is easy for a professional service provider to set up and manage.
• When you create a blog, you will be providing quality information to your followers and over time you will be known as the expert in your field and people will start contacting you for interviews and advice on your topic of interest worldwide.
• Allows you to build a global subscriber list and earn income by merely consulting and selling digital products in your area of expertise. Copywriter, Article Writer, Motivational Counselor, Forex Expert, Weight Loss Coach, etc. are some of the most sought after skills online.
• When you set up a blog, you earn income by monetizing it. This comes in the form of selling digital products (e-books, audio, video, etc.), selling space for advertising on your blog, membership subscription, and donations depending on the services you provide.