The importance of cultural change in digital transformation

More and more companies are looking to digitally transform their organizations to meet the increasing demands and expectations of the modern and technically sophisticated customer. But few are prepared for the internal disruption this causes across the company, which is why culture change and change management are so important. For digital transformation to be successful, …

The Little-Known Marketing Secret That Lets You Write Advertising Homeruns

You remember Sherlock Holmes, right? Holmes was the fictional consulting detective invented by the Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for solving difficult cases and solving them with almost magical abilities. So, grab your inspector hat and let’s play Sherlock Holmes for a moment. Let’s do a little espionage …

Do you want to win a championship? Build a better team

“Teamwork” has become one of those buzzwords that makes many of us shudder. Often times, team members work with conflicting purposes and the team, instead of being a productivity aid, becomes their biggest obstacle. It does not have to be this way. Working with a team can improve morale, decrease frustration, and increase productivity without …