Lessons from a Tide Brand Manager: The Brand Positioning Strategy Worksheet

We’ve been sharing some learnings from Procter & Gamble based on my 23 years of building brands and businesses with them. The most recent articles have focused on brands, branding and product positioning. This article provides a summary of how P&G creates its positioning strategies for its brands. You may also know this as the …

Can we combine CNC machining with 3D printing to make prototypes?

There are cases where we are asked to CNC machine parts, products, or prototypes that are difficult to machine, too complicated geometrically, will not produce high precision, or simply cannot be machined. what do we do? For these scenarios, 3D printing of parts can be a great solution. So why not replace CNC machining with …

Who was HW Heinrich, what did he do, and why should you care?

Who was HW Heinrich? You may or may not have heard of Herbert William Heinrich, but if you’re involved in workplace safety, you’ve surely heard his ideas. He was born in 1881 in Bennington, Vermont, United States. He apprenticed as a machinist and was promoted to third assistant engineer before joining Traveler Insurance Company, where …