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Coffee mug advertising is one of the strongest means to convey a message, as thousands of people buy it every day. In the United States, coffee mug advertising is the fastest growing outdoor advertising segment. Coffee is personal. It stimulates thoughts and engages the consumer in a way and mindset that no other medium can. Coffee makes you feel good about yourself.
Coffee mug advertising is effective in three key ways. One is that you will get a big impact on promoting the brand. Visibility and another opportunity to digest a brand message are repeated every time you take a sip of the drink. Another is that coffee mug advertising offers a truly interactive handmade branding experience that engages your primary target audience during their workday. Lastly, there’s the 4-per-cup average view that is visible to street traffic and office colleagues.
Coffee mug advertising provides brands with a dynamic and specific form of marketing assurance that reaches directly into the hands of their target market. Promotional coffee mugs can be used to target the nation’s workforce during work hours wherever and whenever brands choose. This inexpensive advertising medium produces an average dwell time of 10-20 minutes.
It is the least expensive way to advertise on restaurant coffee mugs. Your business ad runs for 1 full year for a little over $ 3 per week. Countless people read your ad every day throughout the year. People take the time to read your ad word for word because they are stuck in a restaurant or cafe with nothing to do until their food arrives after ordering their food. If for no other reason than sheer boredom, restaurant customers will pick up the mug from the restaurant because they instantly notice that the ads are printed on all the mugs and they will get and read the ads. This is actually the goal of advertising. Make your potential customer pay direct attention to whatever it is you are advertising. This really works! You cannot find any other type of advertising that directly reaches more people for less money in any advertising medium anywhere.
Coffee mug advertising is a type of specialty advertising. There are many different forms of advertising. Some examples are promotion, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, of products, reminders, points of purchase and specialized advertising. Niche advertising, such as paper cup advertising, can be a type of sales promotion designed to increase public recognition of a business name. It’s like putting your company’s brand in people’s minds through the items they use every day. A business can put its name on various items, such as coffee mugs, caps, glassware, gym bags, jackets, key chains, and pens. The value of specialty advertising differs depending on the duration of the items used in the effort. Many companies successfully achieve their stated goals to increase public recognition and sales through these initiatives.