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Is it worth writing a long business plan for your roofing startup? Preparing a business plan can be time consuming, and many entrepreneurs are tempted to go ahead without one, unless they really need it to prove the feasibility of ideas to partners or investors. Your roofing business won’t be a huge, complicated business for …
The important difference between marketing, sales and advertising
I’ve heard the same phrase from many small business owners: “I’ve tried, it doesn’t work for my business.” The practice of advertising is a mystery to most small business owners. It’s hard enough for them trying to perfect the process of doing business with their customers; acquiring new customers is another challenge. Most business owners …
6 real estate blogging tools and gadgets worth considering
If you are someone who ventures out and tries their hand at real estate, you should consider having a blog that talks about your interest in the field. Blogging is one of the best marketing strategies that are being adopted by various organizations regardless of their size and niche. Whether it’s a drug company or …
Why do you need Google AdSense?
Many bloggers and website owners are finding ways to make money online. One of the easiest ways is to place ads on your blog or site. It will work for you even if you are asleep or just busy doing other things. Visitors to your blog/site are the “targeted” users of the ads. They can …
Content Marketing: Adopting the Publisher Mindset
The vision To become a publisher, content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and trusted source of content. The goal will be to create and curate the most relevant content in our industry and use it to engage quality discussions with stakeholders. …
Google Analytics Tutorial: Visitors, Visits, Page Views, Distinctive Page Views
Do you know how to interpret Google Analytics data, such as visits and page views? Clicks, visits, website visitors, page views and unique page views are in many cases misinterpreted website visitor statistics recorded by Google Analytics. Online businesses read about variations while perusing any Google Analytics tutorial. This makes it possible to distinguish the …
Networks and Diversity
In a fast growing global environment, networking plays an important role in creating valuable connections with others. Knowing the correct business or social language, dressing appropriately can be crucial in professional acceptance. People who are good at networking tend to focus on cultural and social protocol while interacting. Having a universal focal point in business …
What is social media marketing?
Social media marketing is an entirely new, yet vital part of online marketing that has taken off in recent years. A short definition of this is the process of increasing traffic to your site or gaining attention online through social networking sites. What are social networking sites? These types of sites are those that rely …
Writing Good Fiction: 10 Tips for Creating Engaging Short Stories
Maybe you have an idea for a short story and are wondering how best to start writing it. Or maybe you’ve written your story and are now looking for ways to revise it for a more complex and engaging narrative. You can create compelling prose and deepen your short fiction with the following strategies: 1) …
IT Trends of 2015 You Really Need to Know!
Keeping up with the demands of technology is no easy task. It’s 2015 and there are a lot of expected predictions about where technology is headed this year. So which trends should you worry about and which are just predictions that may never happen? After all, money is tight and you need to spend your …