Educational tips, strategies and resources for parents during social distancing

Approximately 56.6 million students attended elementary and secondary school in the United States in 2019. With the ongoing global pandemic of COVID-19, school districts across the country have made the difficult decision to close schools and move to classes online due to public health and safety concerns. Parents and caregivers have been charged with taking …

Taste for Trademarks: Registering a Flavor with the United States Patent and Trademark Office

Trademarks are used by their owners to identify and distinguish their products or services from those of another. Brands are identified. We are familiar with trademarks consisting of letters, numbers, images, or a combination of all three, but trademark law has consistently been found to cover anything that can have any meaning and can be …

Takeaway from Google I/O 2013 – All Androids Are Created Equal!

Introduction There was a time when Google developer conferences revolved around Google Maps, the web toolkit, etc. But from the last conference the leading role was in Android, and Chrome in that order. Perhaps the huge opportunity that rests on smartphones has sunk deep into Google. A fact recognized by Larry Page himself when he …

A good image choice is an essential part of effective SEO

Images aren’t always talked about as powerful SEO devices, but any true search engine optimization professional will tell you that images are more important than ever today. If you own a website or create internet content of any kind, you will fully know and understand the importance of images. Images are not just illustrations, they …

Why an analysis of the patent landscape is essential

Every company, big or small, relies on research and development for its growth. The success of a product and, in turn, of the company, depends on the strategic planning of these R&D activities. Now, a key to this strategic planning is PLA or patent landscape analysis, which allows one to navigate areas of growth and …

Organization of pages for website optimization

Whether you’re an SEO pro or a beginner in training, executing some advanced on-site optimization techniques is a pretty straightforward process. The main idea is to be somewhat creative in the way you use keywords throughout your website content. The trick to being effective is to develop a cohesive structure of pages that are both …

An ideal partnership between pharmaceutical and biotech startups

A major overhaul of the pharmaceutical industry is underway as lucrative drug patents run out, budgets are tight, and research and development costs are rising. The higher costs to complete trials of a new drug and bring new drugs to market are getting harder to find. In an effort to minimize costs, the workforce within …