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Choose how you will use the brochures
Brochures can come in many sizes, shapes, folds, and formats. Before you design your brochure, decide how you’ll use them. If you’re going to mail them, a good choice would be a letter-size brochure with perhaps a tri-fold design. An accordion fold may be OK if you have too much information to add. A brochure with a map or a large image can be done better with a Z-fold.
organize your content
Your goal is to communicate your message to readers and get them to take the desired action. Make an outline of the content you would like to include in the brochure. Instead of singing praises to your company, tell potential readers and customers how your company can solve their problems.
format your design
The font should be large enough to be easily read. You should include bold headlines and headlines to highlight the main points of your agenda so that people who like to skim get all the key points. Bullets also provide an effective method of presenting important points and make reading easier. Avoid cluttering your space as people may skip reading entirely.
Use images, photos, and graphics to break up the type and make the brochure easy to read. These elements can add emotion to your promotional tool, motivating people to make buying decisions based on emotions. The right images can engage the reader, support what your text says, and show evidence.
Get your brochures to make the sale
The most important part of the brochure is a call to action. A good call to action motivates people to take one of your prescribed actions because they perceive it to be beneficial to them. It could be a tear-off coupon, a phone number to request a free quote, sign up for a VIP client list on your website, or a free membership form. Adding an effective call to action can make your brochure work like a salesperson for you. It will attract people without having to hire an agency or make calls. The investment in your brochure is part of your promotional expenses, use it to earn money.
use templates
If you don’t have graphic design experience, using templates can reduce much of the design work. Templates can provide professional graphics and pre-formatted layouts, allowing you to organize content you’ve already prepared.
get photos
A brochure is incomplete without appropriate and relevant images. Your logo design should be on your brochure. For other images, the best option would be your own photograph; however, if you want to find stock images, there are numerous options available in all price ranges. Several websites also offer free images, but generally not for commercial use.
Of course, if in doubt, always check with a graphic design company or brochure designer who can offer more specific advice.