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Even if you have a physical store, having a small business website is extremely important. There are a lot of people who look for things online and then go out into town and buy what they found locally. I understand that you have a limited budget and little free time, but that is why you should consider WordPress as a software option to run your website.
WordPress is an easy to learn and modify content management system that is open source and continually updated. Open source software is free and is generally supported by a fanatical community of users. These users not only make updates to the code, but are constantly creating plugins and themes that are either free or very low cost, making WordPress modification extremely easy.
Adding new content to your WordPress website is a piece of cake. With the click of a link in the admin section section, you will have started creating a new post or page. I would recommend using your posts to write about new products in stock and temporary sales and using the pages to post about more permanent deals and coupons.
If you don’t have a mailing list, WordPress can take care of that too. You can offer your customers a place to subscribe to your blog’s RSS feed via email via Feedburner and then every time you post, your readers will receive your post directly in their inbox and keep you at the top of their mind. . This is not the best option for maintaining an email list for your clients, but it is free with WordPress and can be quite effective.
I hope you have realized by now that starting your small business website with WordPress is simple and easy on your budget.