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Multimedia studies is an interdisciplinary field of scholars today, focusing on understanding the technologies and cultural dimensions of linking traditional media sources with newer versions of them. Its scope can be better explained if the term communication is merged with its visual part, or through the concept of communication design. This is because if communication refers to the need and practice of interacting with the people around us to make sense of the world and position ourselves in the generalized sociocultural reality, designing is also a science for creating a plan or a norm. , criterion or custom, for the construction of an object, system or measurable human interaction in business and in society in general. In the complex digital environment that surrounds us today, such design can be applied to all transactions that are possible between an individual and their environment and has become a powerful means of reaching the target audience. In addition, it is a learning that seeks to attract, inspire, create desire and motivate people to respond to messages, with the aim of creating an impact for the initiator, which can be to build a brand, drive sales or in general. humanitarian purposes.
Considering communication and design together is a modern systems-based approach, a mixed discipline between information design and development, dealing with media intervention such as print, craft, electronic media or presentations for communicate with people. Thus, the multimedia studies stream involves a broad spectrum of visual communication, including editing, typography, illustration, web design, animation, advertising, visual identity design, performing arts, writing, and professional writing skills applied across industries. creative. Students in this stream learn how to create visual messages and how they can be conveyed to the world in new and meaningful ways. Students learn how to blend communication with art and technology through the disciplines of web design, video games, animation, motion graphics, and more. The various means of conveying a message are advertising, graphic design, industrial design, information architecture, marketing, technical writing, etc., to become illustrators, graphic designers, web designers, advertising artists, animators , video editors or motion graphics artists. or even printmakers and conceptual artists.
In West Bengal, ‘Brainware University’ is one of its kind and offers extremely work-oriented full-time undergraduate and postgraduate courses in multimedia studies and thus leads students of this generation to combine their imaginative thinking and his creative faculty with technology. of the day to meet the growing needs of the masses and the media in multiple aspects.