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As the SEO (search engine optimization) industry grows, so does the search engine market. We have seen more and more websites turning to SEO to promote their web based businesses and in turn we have also seen more and more search engines.
As the number of searches increases, each search engine tries to improve for the people who use it. This means that they have to produce better search results for each search topic than other searches. With this increase in competitive search engines, everyone must change and improve their website indexing. These changes are in their algorithms and affect the way they rate a website’s relevance. This change in the ranking of sites makes it more difficult for black hat SEO methods to work.
Black hat methods are often ways to scam search engine search results. While they may work for a while, eventually search engines will find the scam and remove any websites that use them from search results. It is always better to be honest and do some real SEO for your websites.
True SEO is about optimizing the content of a website so that it performs better in searches, or rather, optimizing the content and design of a website to improve the use of the website by the user. Focusing content only on search results is not necessarily enough to get indexed on the first page of search engines like Google or Yahoo. Your pages should also be useful and not confusing for your customers or end users.
Part of your website search engine analytics improvements include how long users stay on your website. If your website loads slowly or is confusing, people are likely to leave your website quickly. Another reason for this is if your page descriptions don’t focus on the actual content on your page. This is an important part of optimizing your pages.
The main purpose and function of search engines is to provide search results that are directly related to the topic of each search. Focusing your content and web design on a clear theme will give you the best results in search engine placements. Some of the areas you should focus on in your topic to improve your SEO optimization are your meta tags, keywords, and body content.
Your meta tags are used by web crawlers, web robots, or spiders. This is how a search engine will look at your website, and it is usually the information that will appear on your website’s list in their index. Search engines use your meta keywords to determine which search results to determine relevance for, but they also process your page content in this analysis. If your meta keywords are not reflected in your content, they are not even used. This can devalue your rating. Keep your keywords focused on the content of each page.
Meta headings are a strong defining point for each page and its content. Choose a title that defines the page. Many websites use generic titles like page 1, page 2, etc. This can help you identify the page, but search engines can’t use it to rate its relevance. Also, the title that appears in your meta tags is how your listing will appear in the index. The title should tell the viewer that they have found the correct page. This title should be reinforced with the description of the page. This is where a viewer of the search results will look for the title tag to confirm that the page is what they are looking for. Search engines will see it the same way. This description is your meta description.
The keywords listed in the meta keywords should be used in your page content. Generally, it is better to focus a page on just a few or even one keyword. The more refined the content on the page, the better optimized it will be and the better it will perform in search engines. In all body content, these keywords are used naturally. The excessive use of them makes it difficult for the reader to read and follow the content. Also, the excessive use of keywords or phrases may seem like a form of scam for the web bot. This is usually the result if the content doesn’t flow.
Search results will keep getting better and better, but true SEO will keep your website and pages climbing in these results as they improve. Honesty and usefulness is the only real secret of SEO.
For more information, tips and tricks to better understand and perform SEO, visit http://fixmyseo.net