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Social media marketing can be seen as branding a business and its association with keywords on social media.
Blogs, forums, microblogging are effective ways to share information with your customers or customers. Savvy business owners will take advantage of these networks and efforts by using keywords and structuring their message properly so that search engines and search features on other websites drive traffic (and targeted prospects) to the website. commercial without additional advertising costs.
It is for this reason that the profile you create on each of these sites where your business interacts becomes important. These profiles effectively become the Internet’s version of a business card and should be created to be compact, informative, and keyword-rich.
The key to creating an effective social profile is to use your chosen company and product keywords at key points in the text. Just like creating an effective title for an article, your keywords should be used at the beginning and scattered throughout the rest of the profile. Be careful not to overuse keywords – aim for about 1 keyword per 100 words.
Your profile is almost a mini sales letter: it should be attractive and include a call to action for new and existing contacts.
For example; “Smith and Son Office Supplies” may be an accurate title, but it is just that and does not describe what the business actually does. A more effective mini-profile would be: “Office Supplies for Your Small Business: Smith and Son’s Office Supplies is the supplier of choice for small businesses in the Vancouver area.” This wording puts the keywords in the key position, provides the business name, and gives some depth to the target audience.
Links to your business website are essential, although you should make sure you follow the social media site’s guidelines and Terms of Service (TOS). Make sure each link leads to your specific profile information; you may have a different landing page on your website for each of your social profiles.
Let’s expand our example; “Office Supplies for Your Small Business – Smith and Son’s Office Supplies is the supplier of choice for small businesses in the Vancouver area. We provide free delivery to your office and warranty service on multiple brand name office equipment. Call us at 1800 876567 or visit our website http://www.smithandsons.com today and find out how you can reduce your office supply costs.”
This simple set of sentences, along with a web address and toll-free phone number, can be placed on Facebook, Linked In, and many other networks to send traffic to your business. The advantage of “rethinking” a presence on these networks is that your business can interact directly with the target audience. The disadvantage of social networks can be the volume of work required to maintain the profile and connection requests. This is where a virtual assistant becomes an invaluable resource.
If you add a status update that announces a new product or promotion, the link should send visitors directly to that information on your site. Sending visitors to the home page is more likely to annoy visitors than anything else.
While the concept of networking online can seem time consuming and overwhelming, social media, if done right, provides a powerful toolset that makes your marketing dollars go a long way.