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For any online business, maintaining a website is crucial. It ensures that the website works faster and smoother. Websites are vulnerable to attacks by malware and other viral programs and therefore need proper maintenance. On the other hand, they must also meet the requirements of the visitors who navigate them smoothly.
Website maintenance consists of six main activities that you need to consider when delivering the contract. There are many professional IT companies that take website maintenance contracts on an annual basis and ensure the optimal functioning of your website on the Internet. Here, we’ll take a look at the six activities in brief so you can discuss with the company and make sure they’ll work on it.
1. Website Publishing
This is the most influential factor in website maintenance. It is useless to have content on the website without maintaining it. For this, you can look for a website publishing team that handles content contribution, legal issues, page layout, and content development and moderation, etc. Different experts from different domains may require this procedure. However, you can request a chief editor who will be responsible for the accuracy of the information and other major activities before the content is live on the web.
2. Quality guarantee
Website quality assurance means the same as in the manufacture of any other product. This procedure ensures the quality of websites. The team will check whether or not the website meets company standards, follows webmaster guidelines provided by search engines, and many other parameters. This activity can be further divided into data collection and data analysis.
3. Feedback monitoring
This activity ensures the rules and responses to communicate with website visitors in a controlled and timely manner. Maintenance may require a feedback coordinator who will be responsible for activities such as collecting feedback, acknowledging receipt, responding to queries, and following up on conversation to build a better website reputation.
4. Website Performance
Website performance activity includes the collection and analysis of data and based on this, the success of a website is measured. The team recruited for this activity should have a better understanding of the KPIs (Key Performance Indicators) that help them determine success online.
5. Infrastructure monitoring
Infrastructure monitoring activity for website maintenance requires technical expertise, as it deals with website hosting and databases. However, this tracking is highly dependent on the complexity of the website. For example, a small basic site may not require many resources and can be tackled by someone with rudimentary skills. On the other hand, large web portals can only be maintained by hiring a team of experts.
6. Technological updates
Website maintenance goes beyond just managing the website with existing tools and technologies. The best web maintenance is one that also considers its future aspects. The team performing this activity can implement technical updates in a timely manner and must also ensure that such updates do not disrupt the current operation of the site.
When you contact the IT company for the website maintenance contract, make sure that they take into account all the points mentioned above. This way, your website will run smoothly and perform well on the internet.