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My friend just bought a top brand perfume from online shopping using a coupon code deal. He bought the perfume online by simply spending 300 rupees, which in a fancy store display in a mall would definitely cost 500-700 rupees. Thanks to the online shopping system and coupons, with all this a new shopping trend. has emerged in the Indian market. Not only this, but online shopping also provides the convenience of avoiding shopping in crowded stores with last-minute stressful shopping for friends or family in case you forget to buy a gift for them on a special occasion.
Today, online stores in the Indian market are not limited to one or the other type of specific product but sell a variety of products ranging from home decor, designer clothes to electronic gadgets etc. Though in Indian market like any other country people started shopping online very tentatively but finally security is building up in online shopping stores. To further gain the security of their customers, these online stores offer an option of “Cash on Delivery” and “Free Delivery within India”. It will allow you to pay if you like the product and it will also be delivered to your doorstep without any charge. Another reason to use the ‘cash on delivery’ feature is that, people in India are not open to sharing their credit/debit card details on the internet. Some even don’t know how to use it to shop, even though they are tech-savvy.
Although it is still at its aspiring level in the Indian market, financial experts are predicting very significant growth in this field in the future. According to an article in Times Of India, it is estimated that the online shopping niche will probably reach US$34.2 billion by 2015. The number of mobile users in India is also predicted to reach 1.2 billion by 2015. In the current scenario, people shop online not only through computers but also use their mobile phones for the same and in the future they will see a huge customer base in this ranking.
To further motivate more people about this in India, major brands in this industry have launched new concepts like ‘Deal of the Day’ and occasional discounts. Many eCommerce sites like Homeshop 18, Snapdeal, Makemytrip, and Flipkart have started using these types of deals for their customers. By coming up with new ideas like this, the best online shopping websites are increasing their customer base exponentially.
The main of this transformation in shopping style is due to the lifestyle change of people in India and the expansion of the online niche. The main trump cards of this trend are the ease and discounted rates you get on various products. Above all that, it really helps you save time and effort, patrolling, and if you don’t like crowded places, then it gives you complete convenience to do it from home.
Everything has its pros and cons and online shopping is no different. Indian consumers believe more in actual shopping where they can not only see but touch, feel and compare the products before purchasing. Then, knowing the growth of the e-commerce industry, there will also be many fake virtual stores. But customers should be very careful while shopping and should check the credibility of online stores before buying any products.
There are still many unanswered questions in this field if you look through the user’s perspective. E-commerce has come a long way in India, but there are still many things that you can offer to the customer, considering the new era of social shopping.