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Despite the different updates carried out by Google, SEO is still alive in 2014 and it doesn’t seem to be stopping anytime soon. So what are the best tools in 2014 and why should you consider using them? Keep reading this article to get some ideas on this topic.
Moz Toolbar
With PR updates becoming more and more erratic, it is important for marketers to find other ways to assess the quality of the sites they are dealing with. This is where the Moz toolbar comes in handy. The toolbar provides a variety of indicators to help you determine if a site is worth a link to. Domain authority and page authority are two of the most important indicators that you will use consistently.
Ahrefs
This is another great tool when it comes to evaluating deep link data. Along with Majestic SEO, these are two of the best tools when it comes to getting information about a domain or analyzing your competitor’s backlink profile. So next time you’re thinking of buying a deleted domain or site, you might want to use Ahrefs to get a better indication of inbound links.
Buzzstream
Do you do a lot of scope? Do you have to contact webmasters on a regular basis? If this is the case, Buzzstream is the tool par excellence. You will be able to keep all the contact details of the webmasters with whom you interact together with the links to your own site. The tool will provide you with various functions such as searching for links and analyzing those links. The interesting thing about Buzzstream is that all the data stays in one place and helps when making decisions. Definitely recommended for anyone who wants to get serious about the SEO game.
Screaming frog
If you’re serious about on-page optimization, this is a tool you’ll need to master in 2014. Screaming Frog will allow you to find duplicate content within your page, create a meta description, and create an in-depth SEO audit of your page. . The tool will crawl your site and present you with any errors on the page that may harm your ranking.
These are just a short list of the best SEO tools in 2014. There are many others and the key is to test them to see if they fit your needs and requirements.