Even during the heat of the pandemic, we saw companies struggling to change their operations enough to stay afloat. Now the name of the game is “adapt”, and we are all gamers trying to figure out where we fit in the bigger picture. Even if that means stepping out of our comfort zone, we are forced to leave behind the traditions we build and move into the digital age.
Before COVID-19, some companies didn’t even have a social media page. These companies relied on loyal customers, word of mouth, and in-store marketing efforts. You know the stores I’m talking about, the mommy and daddy stores that use printed brochures, bulletin boards, and give out an award to the 100th customer of the day.
For some, this type of business model sets them apart from conventional stores and made them popular. For others, it was a general lack of enthusiasm for technology (or an inability to pay for expensive digital marketing campaigns). Then, with a snap of his fingers, it was gone. No one could enter through the doors, and thus the entire structure of the business collapsed.
Word of mouth, brochures, or bulletin boards couldn’t be trusted. An increase in online shopping for a contactless experience became the most important. What did this mean for those who didn’t even have social media?
Dive headlong into digital
Pride must be replaced by necessity in terms of entering the digital world with your business. You have to be social media aware, you have to have a website, and you cannot rely on physical customers to bid. Forget getting used to the water. Hop on and wait for you to swim and stay afloat.
If you want your business to survive the pandemic in general now and in the future, you can’t wait for things to get back to normal. You have to move forward and adapt to the changes, and they must be done now.
Transition to digital marketing
Everything seems to be done on a smartphone or computer device, even shopping for everyday necessities. To expand your clientele and stay in full operational order, the use of digital marketing is more than a requirement. It is the only lifeline that most companies have. Business owners cannot hope to survive during COVID-19 if they do not transition to a digital marketing strategy. Make sure your business has a proper and modern website that is mobile friendly and easy to use. Customers should be able to easily contact you or buy through your website on all devices so that no potential sales are missed.
Business practices and customer care have not changed in their marketing structure, only the method in which it is delivered. Customers should feel safe shopping and feel better doing things online. Businesses will not survive this new era if they do not turn to the digital marketing platforms necessary to reach these customers.