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Digital marketing for WordPress websites
If your search term isn’t right for your business, it’s too competitive, or it’s just a keyword that’s not generating enough traffic, you may be wasting your time. If you are hospitalized and do not do market research, you may hit your head against a wall.
Digital Marketing for WordPress
Online market research is very easy, accessible, and honest. It’s relentless and available at your fingertips.
What are keywords?
Generally speaking, keywords are the words or phrases that people use to ask a question.
Free tools for market research
This step is skipped most of the time because, let’s face it, this step is not sexy.
1. Google keyword tool
Google has free tools that you can use to conduct market research. This tool allows you to access the database of data that Google creates with AdWords. Google AdWords is a product that Google uses to sell ad space to people who want to advertise a specific keyword.
Google.com/sktool
The top 3 metrics we’re looking for to find a keyword worth targeting are:
- volume (how many local monthly searches for this keyword)
- competition (number of websites that advertise with this keyword)
- commercial value
2. Google Trends
It shows us the number of people who use a keyword search during a certain time. This is important because you don’t want to waste time working on SEO for a keyword that is trending downward and fewer people are searching for the keyword.
3. Google Insights
It gives us a deeper insight into the search behavior on a keyword. It gives you more information about a keyword, such as where, and allows you to make a more informed decision.
Three important concepts for choosing the right keyword
1. Volume – the number of people searching for a keyword
two. Competence – What is our competition doing in the market? What clues are they giving Google? We need to look at the quality and competition in the market for a keyword. If there is a lot of strong competition for a keyword, then you may want to go ahead and choose a different keyword. If a lot of people are advertising a keyword, then it could mean that it has commercial value around the keyword.
3. Samurai market – Listen to customers and analyze your competition to decide if a keyword is worth following.
WordPress and SEO
For this reason, we have put together a list of what we consider to be the best SEO marketing tools for WordPress. WordPress is by far the best blogging and CMS tool for business and SEO professionals. One reason is the large number of free plugins available. So, take your time to complete your market research and focus on the right keywords to increase traffic with digital marketing for WordPress.
Free SEO tools for WordPress
- Social Locker (free version)
- WP Social SEO Pro (free version)
- S2 member (free version)
- WPRobot (free version)
- Thirsty Affiliates (Free)