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Why is link popularity so important? First of all, what is link popularity? Link popularity is the search engine popularity assignment to your website based on your inbound links, and that affects your search engine ranking. So you need link popularity to get the search engine rankings you want.
You can get link popularity in several different ways. You can get link popularity by exchanging links with other webmasters. However, the reason I don’t do that is if they remove your website from search engines or something, then you have a link to a bad website. So if you’re going to do that, put all the links on one page or set of pages, and then check them once a month. Anyone displaying a ‘0’ page rank should be removed from your list, and do not exchange links with anyone with a ‘0’ page rank.
So how else to do it? A tedious way to do it, but one that works, is website directory submission: you submit your website to a list of maybe 100 web directories, and they post a link on your website. The downside to this is that it can take up to six months for links to appear, but hey, you plan to be in business in six months anyway, right? So the links will help you at that time.
The next way to get link popularity, and my favorite way, is to write articles and submit them to various article directories online. They like to have your content and of course you like to have the link to your website, so it actually works out pretty well for both of you.
The key with this is to write a lot of articles. There are people who complain that they don’t get traffic from articles, but they’ve only submitted like 10 or more. Look, I know it’s hard work, but at the time I write this I have about 1100, and I intend to write about 30 today.
So it brings me back to my old soapbox: You have to work hard if you want to succeed online, but if you do make it online, the rewards are great.