By 
RankBrain is a part of Google’s core algorithm that uses machine learning and artificial intelligence to help filter millions of search results. RankBrain was announced in late 2015 and this algorithm has become an integral part of how Google determines the most useful and relevant results for search engine queries.
The concept of machine learning is not new, Expert Systems defines machine learning as an application of artificial intelligence (AI) that provides systems with the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on developing computer programs that can access data and use it to learn for themselves. The most important goal is to give computers the power to learn automatically without human intervention and adjust actions accordingly.
According to the interview a Google executive had with Bloomberg, he revealed that RankBrain is the third most important ranking signal from Hummingbird (Google’s search engine algorithm), behind only content and backlinks. RankBrain knows what someone is looking for and has the ability to present different interpretations of accurate information.
How RankBrain works?
In the past, before RankBrain, Google used its basic algorithm to determine what results to display for a given query; Back in the day, Google search results were manually pulled by engineers based on some criteria they found useful (ie CTR, stickiness). time or load speed) and when a user made a search query, Google used the same algorithm for each type of query to decide which results to display.
On the other hand, since the development of RankBrain in 2015, Google is now empowering an AI to modify its results autonomously, on the fly. When you make a query, it is first interpreted through RankBrain, which analyzes the traces within the query words and determines the intent of the query. This will help Google better understand what type of content you should respond with. Google then uses the analysis of your query to determine which ranking signals are best suited to serve your results.
While there are various articles on the internet about “RankBrain Optimization” and “RankBrain SEO”, most of them are based on speculation and assumptions. The truth is that RankBrain does not know which criteria are relevant to a particular keyword. So RankBrain learns through experiments by adjusting various SEO metrics until it finds the one that leads to the most customer satisfaction (which could be click-through rate, for example).
RankBrain is the newest algorithm tagline, so Search Engine Optimization (SEO) experts are simply taking advantage of the buzzword for optimization so they can get that edge ahead. Google is now much smarter at reading user intent and generating results that meet a user’s needs. If you win their SEO game, Google will reward you with a higher ranking. It’s time for us to help you understand RankBrain to increase your ranking.
How to beat RankBrain for your SEO?
Many have been asking ways to beat Google RankBrain. The truth is that it is difficult to optimize RankBrain. At least according to Google, RankBrain is too dynamic to understand, however you can still boost your website to top results by adhering to certain guidelines.
Post original content
Artificial intelligence these days is getting smarter, just like RankBrain, so original content is very important, and in fact more important than ever. To rank high, a website is required to display thought-provoking copy, fresh content, and useful information written for specific users.
To achieve this, you have to know what Internet users want. Relevant content that is fresh and easily accessible. When you treat RankBrain like a smart being, only then will you be able to make your website give the best answer for a specific search, by doing this RankBrain will reward you by pushing you to the top of the list. Therefore, it is important to understand what the user wants from you and what keywords and sentences they are searching for in Google to find what you offer.
Write a powerful headline
The undeniable factor is to make your content stand out, you can achieve this by making a powerful first impression with your headline. Don’t underestimate the power of a wonderful title. One piece of advice we can give you is to write emotional titles. There is no doubt about it, expressive and emotional headlines get more views because there is a clear link between highly emotional headlines and social actions. This is something writers have known for years.
For example, here’s a common SEO-optimized title tag; How to be more productive and do more. This is not bad at all, however it is bland and lacking in any emotional stuff that might make people want to click on it right away. You should know that it doesn’t always make sense to create highly emotional titles. It may sound ridiculous and full of exaggerations. But whenever you can, you should.
keyword placement
Another important factor to consider is the placement of the keywords throughout the site. This is possibly one of the most important SEO tactics. It’s beneficial to consider how someone would search for information about the specific service or product you’re offering, since the keywords they use are likely the keywords you want to use. Google can track whether users are satisfied with the search results it offers. If searchers visit your site and stay for a decent amount of time to consume your content, then Google records that they are engaged.
In conclusion, it can be challenging to beat RankBrain, but that doesn’t mean it’s impossible. If there’s one thing leading SEO experts agree on, it’s that RankBrain is making Google smarter every day. If you think RankBrain has sunk your company’s organic search rankings, start by reviewing the content itself. Is it useful and attractive? Are you targeting a topic, rather than a specific keyword? If so, take a look at which pages rank well and see if you can decide which factors RankBrain prioritizes.